Queerbaiting is a dangerous and scary trend in current film and television. It occurs when queer subtext and sexual tension between two characters is exploited to attract LGBTQ+ viewers, while allowing the creators to claim their film or show is “progressive” and “inclusive”.
As an independent gay male, who doesn't need film producers telling him to watch something because a character has the possibility of entering a same sex relationship, I have a few things I’d like to say.
Queerbaiting is a manipulative trick that producers use to target underrepresented LGBTQ+ audiences in order to increase their overall viewership. By queerbaiting us, they can promote their cast of characters as inclusive and diverse without providing any queer storylines of substance.
The most prominent form of queerbaiting is when two same-sex characters tease, flirt and demonstrate attraction to each other without the promise of a relationship. Instead, the hinted relationship is ignored and, in some case, is made the punch-line of jokes.
Supergirl’s Kara Danvers and Lena Luthor, Sherlock’s Sherlock Holmes and John Watson and, Supernatural’s Dean Winchester and Castiel are just a few examples of this trend.
Supernatural is not only known for its long run and brilliant writing but its cult fanbase that has created many “ships”, which are romantic pairings of two characters real or otherwise.
Destiel, the “ship” of characters Castiel and Dean, has been the subject of thousands of fan fictions across the internet despite their suggested relationship never being acknowledged on the show.
Whether the showrunners purposely hinted a Destiel to spark interest from the community, or only played it up after the fandom pushed to see flirtatious and suggestive scenes, is a topic for debate. What's unnerving is that LGBTQ+ fans of the show are invested in a relationship that will, most likely, never end with a happy queer ending.
Imagine being a young LGBTQ+ person seeking validation for your identity and never getting to feel the excitement of your feelings and sexuality being represented on screen. You wonder why you are different. You think about why these two people who clearly have feelings for each other never end up together. You become infatuated with the idea that love is not attainable for you because you are different.
"Imagine being a young LGBTQ+ person seeking validation for your identity and never getting to feel the excitement of your feelings and sexuality being represented on screen."
Television and film companies manipulating our identities not only influences the way other individuals see us, but the way we see ourselves. For the LGBTQ+ community, this is queer representation has manifested itself into a culture which damages our very identities. Using queer sexualities as a gimmick is exploitation of the queer community’s desire for representation.
Recently, we saw Dumbledore’s on-screen confirmation as a gay character in the upcoming Harry Potter prequel, Fantastic Beasts: The Crimes of Grindleward leave him the latest in the longstanding, problematic “bury your gays” trope. This missed opportunity to depict his everyday queer identity could have given children an example of a strong, non-stereotypical, badarse queer character that they could relate to and admire.
With a beard like his, I would have embraced my own homosexuality much sooner – who wouldn't admire a bearded wizard who sacrifices himself for the good of the wizarding world?
There are serious repercussions to queerbaiting, and I am not okay with producers and writers exploiting my identity to attract the viewers to their new show or film by depicting an inaccurate representation of an identity that I have found so difficult to fully embrace.
Another example is when a recent tweet about the upcoming Marvel film Spider-Man: Far From Home led fans to speculate about a potential queer relationship, only for the relationship in question to be heterosexual couple Betty Brant and Ned Leeds. This tweet is a textbook example of queerbaiting.
Showing a picture of Peter Parker and his best mate immediately leads LGBTQ+ Marvel fans to read the article only for them to be disappointed and confused as to why they were so clearly baited.
It makes me feel sick when I find out that a character that I resonated with is there only to extend viewership and to tick a diversity box in a checklist of tropes.
The LGBTQ+ community want producers and writers to be able to include more queer characters without needing justification for doing so.
When representation of these queer characters is inaccurate, the attempt at inclusiveness fails. Bad writing that is well intentioned still fetishises LGBTQ+ individuals and perpetuates deeply ingrained stereotypes.
We want our identities represented in media, but we want them represented with accuracy, not just the “yassss, werk kween” sidekick to a cis female character. Challenging these stereotypes will allow queer characters and same sex relationships to be depicted fairly. Our identities may make coin for you, but they are who we are, and to exploit them for profit is disgusting.
This is an edited version of an article that first appeared on Chatter.com. Read the original here.