Even though word on the street says the Pokémon Go hype train has reached the end of the line, recent stats say otherwise.
True, the game did peak in its second week of release. However, the numbers clearly show user engagement levelling out, not dying.
Bottom line: Pokémon Go is still leading the way in terms of both revenue and active users.
But just in case you needed another excuse to grab your phone and catch a Bulbasaur, here’s why we’re still loving Pokémon Go.
Just imagine your boss encouraging you to take a Pokebreak. “Hey Barry, why don’t you stop working for 10-15 and go hit a Pokestop?” Well that’s exactly what some Australian businesses are suggesting, claiming that it addresses staff wellbeing and encourages people to be physically active when out of the office. Permission to bludge? Granted.
The beauty of trends is that there’s always a way to make money off them, however briefly they last. And Pokémon Go is no exception. From pop up shops to Pokestops, there’s tons of ways to make the most of this global craze. Also, can someone please replicate these giant inflatable Pokeballs and some Pokémon doughnuts just because we’re craving?
Helping kids socialise
Based on the game’s ability to force people off the couch and get them interacting in their local neighbourhood, experts are now recognising the app as a tool in treating kids with autism and Aspergers. Driven by a desire to play the game, children who normally avoid going outside or cringe when it comes to social interaction are taking an initiative and voluntarily stepping out of their comfort zones. Though probably not what its creators had in mind, the game is clearly beneficial in more ways than one.
Fancy a scavenger hunt?
The “scavenger hunt” premise behind Pokémon Go is actually being applied in numerous other contexts, one being education. An inspired primary school teacher from Belgium even started a Facebook group so others could appreciate her own library collection. Members would post photos and clues for others to find the books they’d hidden. Once you’d read the book, you’d then “release” it back into the wild for others to find. Sound lame? Not according to the group’s 50,000 members…and counting! Check it out here.
Hello, augmented reality
The success of Pokémon Go relies on the game’s ability to make it seem as if Pokémon exist in your IRL backyard. For this reason, many brands are now harnessing virtual technology to provide the ultimate consumer experience. Talk about customisation.
Pokémon as muse
Apparently, creatives have also been swept up in the Pokémon wave. A quick scroll through the Internet showcases countless works created by the game’s fandom. From artists planting real 3D figurines for players to find to street art and fan drawings, Pokémon Go has definitely inspired the masses.
Tinder for Pokémon lovers
Pokémon hunting can get lonely. I mean, what’s the point of catching ‘em all if you’ve got no one to share it with? Apps like Poké Trainer and PokéDates aim to change all of that. Both are looking to connect Pokémon Go players from around the world, with Poké Trainer pushing the platonic and PokéDates catering for the romantic.
Adrianna is a 22-year-old journalism graduate who is never seen wandering the streets of Sydney sans coffee in hand. A self-confessed sugar addict, she is a lover of sweet treats, sweet words and even sweeter fashion finds. When she isn't hitting the gym or buried in a horror film of some sort, you'll definitely find her Instagramming at @adri_zapp.